Maybe he was gonna make a pie

Earlier today, I caught a bit of USArmenia, the local Armenian language channel.

There was a gray-bearded fellow in his late 50s seated on a couch. On the coffee table in front of him there was a pitcher of water and a coconut (not cracked open). Behind the couch you could see two spray bottles and a small sack of something (cat food? fertilizer?).

I watched for a few minutes but nothing seemed to be happening. I couldn't tell whether he was selling something (he wasn't picking up or gesturing to anything I could see), waiting for a talk show guest to arrive, or hosting a movie.

But what was up with the coconut?