In a move expected by Wall Street watchers, Delos Corp., owners of the popular vacation destination, Westworld has made a deal with Priceline, Inc.
Priceline will feature exclusive deals on airfare and hotel accommodations to the Westworld resort. Westworld, sometimes called Disneyland for adults, like other amusment and theme parks has been hit hard by the economic downturn. “We had to deactivate Roman world last summer,” said James Benjamin, Delos CEO, “putting 1,500 androids in storage. Now, with Priceline’s help, we’re concentrating all our energies on making Medieval world and, of course, Westworld, the number one adult tourist destination on earth.”
Benjamin also added, "Nothing can go wrong" which plays upon the tagline of the feature film version of Westworld, "Nothing can go worng."
News of the deal sent Delos’ stock soaring up 7.3 points. Priceline’s NASDAQ position also increased favorably by nearly 5 points.
New television and radio ads featuring Priceline pitchman William Shatner promoting the Westworld deal will start to appear next week.