Paramount Pictures FINALLY held their little soiree Friday to promote the release of Star Trek Beyond, which is one of the crown jewels in their possession and celebrating its 50th anniversary this year. Yahoo Movies has a brief write up with some nice photos (here).
The first trailer released in December was underwhelming to say the least (here). I wonder if they considered the irony of how the Beastie Boys' song "Sabotage" which played over the entire trailer helped to subvert any momentum they were trying to build with the teaser.
This new trailer Paramount unveiled on Friday (here) is the right way to go: we get strange new aliens (with the great Idris Elba as the new antagonist), new locations, action, adventure, drama and amazing visuals (including lots of cool new uniforms for our Starfleet heroes) - and no Beastie Boys. (I'm fine with the Beasties making a sonic appearance in the movie, just not as the primary musical backing in a Star Trek movie trailer.)